Broadly speaking, my work falls into three different areas: strategic thinking, digital communications and brand development. In reality, they’re interconnected.
Your brand is much more than just a nice design or logo. It is a reflection of who you are and what you do. A successful brand strategy should simply and clearly communicate the values, mission and personality of an organisation.
It’s about putting yourself in the place of the people who actually have to use your site. We find out what matters to them most, without losing sight of your business objectives - the key to success is in striking the right balance between the two.
Whatever we can measure, we can improve. The use of analysis can accurately measure traffic levels and sources, visitor activity, online performance, online and offline marketing campaign performance and aid customer profiling, targeting and acquisition.