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Exploring the Advantages of Building a Web App and Converting to a Native App

by | Jul 13, 2023 | Branding, Design thinking, Digital, Growth, SEO, Social Media

In today’s digital age, businesses are constantly seeking innovative ways to reach and engage with their target audience. With the increasing popularity of smartphones and tablets, having a strong mobile presence is crucial. Two popular options for businesses looking to expand their reach are web apps and native apps. In this article, we’ll delve into the advantages of building a web app and converting it into a native app, focusing on how it can benefit your business. So, let’s get started!

Wide Reach and Cross-Platform Compatibility:
One of the primary advantages of building a web app is its ability to reach a wide audience across multiple platforms. Web apps are designed to run on various devices, including smartphones, tablets, and desktops, without the need for platform-specific modifications. By utilising responsive design principles, your web app can adapt to different screen sizes and resolutions, ensuring a consistent user experience across devices. This broad accessibility helps you connect with a larger user base and saves you the effort of developing separate apps for each platform.

Lower Development and Maintenance Costs:
Web apps are built using web technologies such as HTML, CSS, and JavaScript, which are widely known and supported by developers. This accessibility to a large talent pool often results in lower development costs compared to native app development. Additionally, web apps have the advantage of a single codebase, reducing the time and effort required for maintenance and updates. Instead of managing separate codebases for different platforms, you can focus on enhancing the core functionality of your web app.

Seamless Updates and Instant Deployment:
When it comes to updates and deployment, web apps have a significant advantage over native apps. Making changes to a web app is as simple as updating the code on the server, instantly reflecting the changes for all users. There’s no need for users to manually download and install updates from an app store, eliminating any potential user frustration and ensuring everyone has access to the latest features and improvements. This seamless update process enables you to respond quickly to user feedback, fix bugs, and introduce new functionalities effortlessly.

Enhanced Discoverability and SEO Benefits:
Web apps have inherent advantages when it comes to discoverability and search engine optimisation (SEO). Unlike native apps that require users to discover and download them from an app store, web apps are accessible through a simple URL. This makes it easier for users to find and access your app directly through search engines, increasing your chances of reaching a broader audience. Additionally, by optimising your web app’s content and metadata for search engines, you can further boost its visibility and attract organic traffic.

Native App Experience and Performance:
While web apps offer many benefits, there are instances where a native app experience is preferred. Converting a web app into a native app allows you to leverage the platform-specific features and capabilities of different devices, resulting in a more immersive and responsive user experience. Native apps can harness the full potential of a device’s hardware, enabling features like push notifications, offline functionality, camera integration, and more. By converting your web app to a native app, you can provide a seamless experience tailored to each platform’s strengths, enhancing user engagement and satisfaction.


Building a web app and converting it into a native app offers businesses numerous advantages. From wider reach and cross-platform compatibility to cost savings and easier updates, web apps provide a solid foundation for establishing a strong mobile presence. Converting to a native app, on the other hand, enables you to leverage platform-specific features and deliver a more immersive user experience. By carefully considering your business goals and target audience, you can determine the best approach to maximise your reach, engagement, and overall success in the competitive app market.


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