It’s a peculiar fact about humans that we love to tell and listen to stories, whether this be in the form of fiction, historical tales, gossip, news, or someone’s life story. In fact, it’s been argued that storytelling is central to human existence, something commonly shared by every known culture, from cave paintings to nobel prize-winning works of literature.

Does your company follow or even have brand guidelines? It is a really important question and one that a very large number of companies ignore. If you are not sure what I mean, brand guidelines are normally developed by the designer in conjunction with the client.